Scaling a fashion store to €1.8M+ with Google Ads
This fashion brand on Shopify was already running Google Ads, but without a clear strategy or a campaign structure that could scale. We rebuilt the account around a performance-first framework and turned it into a highly profitable acquisition channel in Germany and Austria.
Sales, but no system to scale
The store was generating some sales, but performance was inconsistent and the return on ad spend did not meet expectations.
The account lacked structure, product segmentation and a clear growth strategy, which made it hard to scale profitably.
The goal: a scalable Google Ads system that drives consistent growth while staying profitable.
A performance-first framework
We rebuilt the entire account around a simplified but highly optimised structure: Performance Max, combined with a dedicated Brand Search campaign to capture high-intent demand.
With our Labelizer segmentation, products that spent budget without generating sales (our “villains”) moved to a separate low-budget PMax campaign. That protected the main campaigns while still collecting data on those products.
Feed-based PMax campaigns that let Google's algorithm scale efficiently across all channels.
A dedicated brand campaign to capture high-intent branded traffic and protect branded search terms.
Optimised product titles and attributes for more visibility in Shopping across Germany and Austria.
Campaigns structured specifically for the German and Austrian markets, for maximum reach at the same efficiency.
High-quality conversion data fed back into Google Ads to speed up learning and improve automated bidding.
A predictable growth engine
Within 12 months the account went from minimal results to a highly profitable acquisition channel: €1.8M+ in revenue at a 3.30× ROAS.
Germany and Austria were scaled successfully, with consistent month-over-month growth. What started as an underperforming account is now a Google Ads engine that drives predictable growth.
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